How does this film target particular social groups
Scream aims at an age group between 18 and 25. This is because of its teen horror sub genre, containing mainly teenage protagonists. This can be made for both genders as there is a strong female protagonist that women can relate to. For males, there is action, gore and attractive women This is a film with a predominantly white cast, aimed at middle aged white people.
How are these social groups attracted to the product?
These social groups are attracted to the product through things like adverts etc, which are broadcast on television, the internet, magazines and billboards. Other methods of attraction are;
- Junklets
- Billboards
- Reviews/ word of mouth
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